Wisconsin Lawyers Blog

Wisconsin Lawyers Sharing their Expertise

Choke On That Altria (f/k/a Phillip Morris)

By Eric M. Knobloch • Dec 18th, 2008 • Category: Civil Litigation, Newest Post, Personal Injury Law

This week the U.S. Supreme Court dealt a big-blow to big tobacco companies in its Altria Group Inc. v. Good decision.  The lawsuit allowed to proceed alleges widespread consumer fraud by Altria in its branding of “light” and ”lowered tar” cigarettes.

Using consumer law statutes against big business is not novel.  This Altria case is similar in form to the lead paint cases of recent past where consumer law statutes where used to punish a known and present danger produced and provided to the public on a wide-scale basis.  

Litigants in Altria have plenty of work ahead as the Court simply allowed the case and similar cases to proceed.  At a minimum Altria will now have to spend millions to defend these cases.  Another chink in the armor of a business sector that has taken many hits in recent past.

Tagged as: , , ,

Eric M. Knobloch is a Personal Injury Attorney with the Warshafsky Law Firm. Eric specializes in auto accidents, civil rights violations and premises liability. Eric can be reached by: Phone: 414-276-4970 E-mail: EricK@Warshafsky.com Website: www.warshafsky.com Fax: 414-276-5533 Address: 839 N. Jefferson Street, Suite 300 Milwaukee, Wisconsin 53202
Email this author | All posts by Eric M. Knobloch

Leave a Reply